Turn Your Event Stand Into the Centre of Attention
Use our games to attract crowds, boost engagement, and collect qualified leads. all from a single QR code.
Gamify your events
Turn your events, booths, and brand activations into immersive experiences with games like spin-the-wheel, digital raffles, and interactive challenges—all designed to attract attention and drive engagement.
With a single QR code, visitors scan, play, and instantly participate in prize draws, discount coupons, or exclusive rewards. At the same time, you collect qualified leads effortlessly and create meaningful connections with your audience.
Scan. Play. Win. Engage your audience and turn events into growth opportunities.
It’s Simple to Launch. Here’s How:
Pick your prizes
You choose what to offer and brand the roulette with your logo and colours.
Get your game link & QR code
Display it on any screen or banner at your stand.
Let the fun begin
Visitors scan, spin, win — and you collect the data instantly.
Everything’s tracked. Everything’s automatic. It just works.
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Zero friction simplicity with no app download needed.
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Universally compatible design that works on any phone.
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Keep excitement high with instant prize delivery.
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Proven impact with 35%+ conversion rates at events.
This is the stand everyone stops to see
This is the stand everyone stops to see
All it took was a screen with a QR code and the roulette did the rest.
Visitors scanned with their phones, played within seconds, and walked away with instant prizes.
The result?
✅ A constant crowd
✅ Valuable leads
✅ A memorable brand experience
Used by Chart Champions at Portugal Trading Event.
Stop Relying on Tired Event Tactics
The Old Way
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Static sign-up forms
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Branded pens
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Stand staff chasing leads
2% Conversion
The BrandPlay Way
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Gamified lead capture
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Prizes people actually want
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Visitors come to you
35% Conversion
Where Does It Work Best?
Anywhere you're meeting people face-to-face.
Exhibitions
Attract a crowd to your stand with a big screen and QR code
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Visitors use their own phones
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Instant prize delivery
Retail Activations & Pop-ups
Run in-store promotions or mall activations that are fun, trackable, and low effort
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Branded engagement
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Digital coupon delivery
Brand Experiences & Events
Build an interactive moment your audience won’t forget
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Custom branding
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Any prize or giveaway
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Real-time analytics
We Don’t Just Hand You a Game, We Build Your Campaign With You
Discovery Call
We learn about your audience, brand, and event goals
Custom Game Setup
You choose prizes, design, and mechanics. we set it all up for you
Go Live
Everything’s delivered ready to go. You get full support throughout.
Total Control Dashboard
A powerful, intuitive platform designed to let you manage every aspect of your activation from one place.
Seamless Campaign Management
Launch, edit, and schedule your campaigns with ease. No coding required—just plug and play.
Smart Prize Logic
You control the inventory. Set winning odds, limit quantities, and upload prize visuals instantly.
Real-Time Analytics
Watch your leads roll in live. Track engagement, measure performance, and export data whenever you need it.
Want to See How It’ll Work at Your Event?
Book a free call and we’ll show you the full experience — what it looks like, how to run it, and how to capture leads effortlessly while turning heads.
⏳ We’re currently scheduling activations for Q1 events. Early bookings fill fast.
Questions? Look Here.
Got questions? We've got answers. Here are some of the most common things people ask before working with us.
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What exactly is BrandPlay?
BrandPlay is an interactive, QR-code-based gaming platform designed for face-to-face events.
It turns visitors into participants, participants into qualified leads, and your stand into a crowd magnet — all without requiring any app downloads. -
Do visitors need to download an app to play?
No.
Visitors simply scan the QR code and play instantly in their phone’s browser.
It works seamlessly on both iPhone and Android devices. -
What kind of data can we collect from participants?
You’re in full control.
Typically, this includes:- Name
- Email address
- Phone number
- Custom questions (e.g. interests, buyer profile, product focus)
All data is captured in real time and ready for follow-up campaigns.
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How do prizes and reward delivery work?
Prizes are fully customisable, such as:
- Digital vouchers
- Physical giveaways
- Discounts
- Access to experiences or exclusive content
Rewards can be delivered instantly on screen, via email, or through a digital code — all automatically.
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How quickly can a campaign go live?
Very quickly.
After the discovery call, most campaigns are ready in just a few days, including:- Custom branding
- Prize configuration
- A ready-to-use QR code
You arrive at your event with everything set up and live.
Book a Demo
Be among the first to experience the future of gamified marketing. Fill out the form below and we'll be in touch.